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Market Research Institute. Opinion Polls.

Sinopia.field

Telephone Field
Computerized workstations for the conduction of CATI telephone interviews. Our interviewers are all graduated: they collaborate with Sinopia in a stable and ongoing way and they have a good knowledge of the main methodological problems connected with a telephone interview. The interviewers' quality of work is checked constantly using a quality plan which start before the fieldwork and is carried on during all the research steps. Our field is capable to conduct the telephone interviews in the main European languages. Sinopia deploys 20 workstations.

Face-to-face Field
Sinopia employs a net of professionals that covers the whole Italian area. The interviewers are selected through strict criteria and are coordinated from the field manager and the research director through daily or weekly field reports. A specific attention is given to the main difficulties encountered during the conduction of the interviews.

Motivational Area
The Consumer Qualitative and B2B area is made of an equip of consultant specialized in the conduction of in-depth interviews with competences in the specific sector of research (such as senior, kids) able to manage both the contents and the quality of the work. To guarantee the focus groups quality, we conduct the groups in rooms easy to reach and fully equipped. Qualitative specialists: Sinopia employs eight specialists among psychologists and sociologists.

International Research
Sinopia operates as a partner for the conduction of international research in Italy and in other European and American countries. Not only Sinopia conducts the interviews using Multilanguage skilled interviewers, but also belongs to a multinational net of institutes partners based in the main European countries (Spain, France, Germany, Romania, Albania) and in America (US, Colombia, Venezuela, Canada).