sinopia.

Market Research Institute. Opinion Polls.

Sinopia.product

Evaluation and develop of new concepts (concept test, product test).
Researches on the evaluation of new products are developed with a comparative approach well known as Conjoint Analysis based on the selection of different attributes by the interviewers: it is possible not only to choose the preferred attribute, but also to estimate as the consumers consider the changes of each single attribute.
Sinopia uses the technique named adaptive conjoint analysis, ACA, the most advanced among the conjoint analysis.